The Rise of Guest Posting, In The Google Colosseum and Why You Must Guest-blog Too…
If I succeeded in giving you a first impression of a grand gladiator-arena, namely the infamous “Colosseum,” then I have made my first point. That’s what it is now with regard to search marketing, isn’t it? Its a gladiatorial battle where the best, popular and the strategical wins. If you have been strategically making your way through search-marketing, now its time to revise and revamp your SEO strategies. The reason is that the (kungfu) PANDA has arrived at the Google Colosseum!
When I first started this blog, I used to frown upon guest-blogging as a waisted time in return for one or two backlinks. But it turns out that I was wrong. The recent Google Panda update just proves it. Its not about quantity anymore, just quality. But the real advantage of guest blogging is that you get real interested click-through traffic back to your blog plus mass recognition within your niche – if you’re lucky to get accepted at high traffic authority blog.
So its time to treat guest-posting as a mainstream strategy in link building, because its the only method that has successfully passed the test of time, since ever up until now. If you have noticed that many authority blogs that accept guest-posts are admittedly displaying increased activity, specially after the Panda update; you know why. I don’t think you need anymore reason why you too must do it. Nevertheless I will outline some of the major reasons why…
Displays your Originality
Guest posting takes some real effort. Because the content-standards of authority blogs are very high, your work needs to be not only unique but also original. But if anything, this is not a reason for you to get excited about guest blogging. I know, but heres the sweet part. Because you would work real hard at writing your articles, naturally they become quality material which in turn sends bucket loads of hooked readers back to your blog for more. Your originality also helps you endorse your brand and identity, very strongly, to a group of targeted audience.
Increased Attention and Expanding Networks
If you share my beliefs, then you decisively know that being at the right place at the right time greatly helps achieving success. Online, its all about getting your brand and content across to all corners. Because you would ideally be submitting to niche-specific high-traffic blogs, there is a massive chance that your content gets shared across social networks, hundreds if not thousands of times, resulting in expansion of your network.
Leveraged Traffic and Income
What would work best in terms of income? A site that has 100 pages or a site with 10 pages but backlinked by 90 more external (authority) sites. Its obvious and its called leveraging your efforts. Although this example is for a tiny niche site, it perfectly works for your blog too. But try and strike a balance between the number of posts in your blog and guest posts to external blogs, considering the amount of time available creating content.
Bits to Ignore
There are also few disadvantages in the guest-blogging strategy. You might not receive even a confirmation of your article-submission, let alone publishing. At times if the blogs you submit are highly reputed, its possible that your article gets drowned in the ocean. But hey, look at the bright side, IF your article manages to get published in such a reputed authority blog, all that buzz and traffic that will be created for your blog, makes it worthwhile by all means. Waiting and follow up with your article submissions is nothing compared to the rewards they bring back.